New Allflex Livestock Intelligence offices open in South Africa

Allflex opens new office in South Africa

Originally established in 2010 Allflex South Africa has been providing animal ID solutions for livestock producers across Africa. The building and increased demand for our products and services that help farmers collate and interpret animal health data, has resulted in the continued expansion and success of the business. We are very pleased to annouce that opening of our new facility. 

Deon de Jager, Managing Director of Allflex South Africa was keen to note that the offices will also provide support to the wider region.
“We also service Namibia, Botswana, Zimbabwe, Zambia, Lesotho and Swaziland from the South African offices. South Africa and the rest of Africa remains an obvious priority of the Allflex Group and Antelliq.”

To mark the occasion the Antelliq leadership team had their 2019 kick off meeting at the facility. 

MSD to Acquire Privately Held Antelliq Group

Establishes MSD Animal Health as a Leader in Emerging Digital Tracking, Traceability and Monitoring Technology

Complements MSD Animal Health Portfolio of Vaccines and Pharmaceuticals

KENILWORTH, N.J., & VITRÉ, FRANCE, Dec. 14, 2018 – MSD (tradename of Merck & Co., Inc., Kenilworth, N.J., USA (NYSE: MRK)),and privately held Antelliq Group today announced that the companies have signed a definitive agreement under which MSD will acquire Antelliq from funds advised by BC Partners. Antelliq will be a wholly owned and separately operated subsidiary within the MSD Animal Health Division. MSD will make a cash payment of approximately 2.1 billion euros to acquire all outstanding shares of Antelliq and will assume Antelliq’s debt of 1.15 billion euros, which it intends to repay shortly after the closing of the acquisition.

Antelliq is a leader in digital animal identification, traceability and monitoring solutions, the fastest growing part of the animal health industry, with 360 million euros in sales in the 12-month period ending September 30, 2018. These solutions help veterinarians, farmers and pet owners gather critical data to improve management, health and well-being of livestock and pets. The increasing use of digital technology in animal agriculture is driven by the growing demand for protein, food traceability and food safety. Identification and monitoring technologies will help optimize disease prediction and treatment and this acquisition will provide MSD Animal Health with a large, established customer base in both areas.

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Sure Petcare launches state-of-the-art activity and behaviour monitor for dogs

Mia at sunset in a field with Animo

Antelliq’s pet care brand introduces Animo, the smart, collar-mounted wearable that provides holistic data and analytics on a pet’s behaviour and wellbeing

Pet product specialist Sure Petcare, an Antelliq company, today announced the launch of Animo, the lifelong activity and behaviour monitor which learns and accurately interprets the unique behaviour and activity patterns of a dog. Animo delivers insights into a dog’s activity and sleep patterns, as well as behaviours such as shaking, scratching and barking, which may be indicative of underlying problems. These insights help owners to understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalised pet care.

Worn on a dog’s collar, Animo comes with three different sized attachment bands, making it suitable for dogs of all sizes. Weighing just 22g, Animo is lightweight, comfortable and waterproof. It sits flat against the collar and its “twist and lock” fitting not only makes it easy to attach and detach, but also holds the unit firmly in place. It operates using a standard coin cell battery which lasts for six months, preventing the need for regular charging.

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Antelliq’s Allflex partners with Nestlé farms to monitor dairy cows’ wellbeing

Allflex collar monitor on cow

Nestlé and Allflex Livestock Intelligence are cooperating on a plan to pilot Allflex’s SenseHub™ solution to monitor dairy cows’ wellbeing on farms producing milk for specific Nestlé products

London, UK (October 10, 2018) — Allflex Livestock Intelligence, an Antelliq company, is pleased to announce another major collaboration with Nestlé, the world’s largest food and beverage company. As part of Nestlé’s commitment on animal welfare, it is piloting Allflex’s SenseHub solution to monitor the overall wellbeing of cows, on dairy farms in several geographic regions.

This collaboration aims to provide Nestlé with full visibility into the wellbeing of individual cows and the herd according to a set of key performance indicators (KPIs). The SenseHub solution will in turn deliver actionable information on the reproductive, health, nutritional and wellbeing status of individual cows and groups. The system has the potential to drive continuous improvement on animal welfare, more efficient farm management and more productive dairy farm operations.

The SenseHub monitoring solution is already in operation on several Nestlé vendors’ farm

A long-standing partnership, committed to improved dairy farming

This project builds on Allflex’s long-standing relationship with Nestlé, founded in 2014 when Allflex, was chosen to lead the cow monitoring and welfare aspects of the Dairy Farming Institute (DFI) in China.

“We are very pleased to expand our cooperation with Nestlé, a company that shares our belief in the importance of cow wellbeing as an element in responsible production of milk-based food products,” commented Dr. Stefan Weiskopf, CEO, Antelliq. “SenseHub enables multiple aspects of cow wellbeing to be measured, and we are excited to be sharing these abilities with Nestlé, to help consumers be better informed and confident in the food they feed their families.”

Allflex Livestock intelligence launches new Young Stock calf monitoring application and announces SenseHub monitoring solution.

calf with ear tag

With the new Young Stock application, Allflex’ market-leading cattle monitoring solutions now support complete lifecycle from newborn throughout their life.

London, UK — Allflex Livestock Intelligence, an Antelliq company, today announced the launch of the Allflex Young Stock dedicated health monitoring application for newborn calves up to six months old. It also announced the introduction of SenseHub, the new version of its SenseTime modular cow monitoring solution.

New Allflex Young Stock health monitoring application

The Allflex Young Stock application is a unique solution for monitoring young cattle. It enables farmers to detect the onset of health issues very early, preventing impact on the growth curve or future performance and reducing drug use and mortalities.

With the Young Stock application, and the recent addition of its reproduction monitoring application for heifers, Allflex has significantly expanded its holistic livestock monitoring approach to cover all the different animal populations on farms of any size.

The Young Stock application is available with the new SenseHub™ cow monitoring solution and the Heatime® Pro+ system.

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Sure Petcare wins double gold at pet industry awards

cat comes through connected cat flap

Sure Petcare wins Pet Product of the Year for Health/technical product for SureFlap Microchip Pet Door Connect and SureFlap Microchip Cat Flap Connect at pet industry awards   

SureFlap Microchip Pet Door Connect and SureFlap Microchip Cat Flap Connect, both launched in the last 12 months, were awarded the highest accolade in the Pet Product of the Year category at the ceremony held on Sunday 23 September 2018 at the PATS exhibition in Telford.  The awards celebrate companies who have made a difference to the pet trade in the previous year.

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Biomark awarded five-year, $40million contract to help track the survival and movements of multiple fish species across Western United States.

River wide PIT tag reading system

The Bureau of Reclamation, part of the Department of Interior, is the largest water management agency covering the 17 western states of the United States of America. Providing water to over 31 million people and 10 million acres of farmland.

Biomark the Antelliq fish & aquaculture specialist company will supply Passive Integrated Transponder (PIT) tags, tag readers, integrated monitoring systems, and data collection software to researchers. The tags once implanted will allow researchers to track the movement of individual fish and compare data gathered over time, this will help monitor and determine the size and health of these threatened and endangered fish populations.

Biomark’s systems read and record fish location, movement, and user selected environmental conditions.  This data is stored and transmitted in near real-time for analysis by scientists working with critical fish populations.


“These tags provide us with better data on multiple fish species and support our efforts to recover endangered fish within the waters we manage,” said Reclamation’s Environmental Resources Manager, Kathy Callister.

Read the Reclamation announcement in full here.

Adoption of technology in farming will help drive food production.

Antelliq CEO Dr Stefan Weiskopf contributes to the latest Raconteur article: How tech and investment could help feed the many. Investment in improved supply chain management and precision farming techniques hold the key to banishing famine and malnutrition. Commenting specifically on how new technology is set to improve every step of food production.


Dr Stefan Weiskopf, chief executive of farming intelligence group Antelliq, says he expects adoption of precision agricultural techniques to be rapid in the years ahead.

He explains: “There are several attractive secular growth drivers for animal protein production with precision agriculture: increasing demand for protein and smart farming adoption, constraints on production driving the need to produce more with less, food safety and supply chain efficiencies, and animal welfare.

“Unquestionably, these trends require the use of and investment in smart farming solutions, which can accurately monitor and calculate how much water or feed is necessary to operate farms in a cost-effective and environmentally sustainable way.”

To read the full article click here.

Allflex Acquires German Technology Company Agrident

Agrident logo

Allflex, part of the Antelliq Group, has announced that it has acquired Agrident, the German-based agricultural technology company specialising in RFID data capture systems used in process control and animal management systems worldwide.

Agrident was established in 1997 and has grown to become a leading provider of RFID technology for the electronic animal identification market. Their fixed and mobile reader technology offers advanced data capture features for management and traceability and has a worldwide reputation for excellence and superior performance. They are also recognised for their strong commitment to customer requirements, and a high-level of support and service.

Their dedicated team of engineers, with a proven track-record in developing new readers and experience in electronic technologies like UHF, will further strengthen Allflex’s R&D capabilities and customer offering as a global leader in smart and intelligent identification and monitoring systems for the modern livestock industry.

Commenting on the acquisition Brian Bolton, Antelliq Global Chief Operating Officer said: “We are very excited to welcome Agrident to our business. Agrident’s RFID readers and associated technologies are a natural expansion of our smart data products and services, enhancing our capabilities in electronic animal identification and data capture. This acquisition underlines our commitment to investing in the sustainability of livestock farmers through providing the tools they need to ensure the proper health and management of their animals in the future.”